The example of the SEI publishing house in Turin is significant. As Francesca Davida Pizzigoni observes in her PhD thesis, the s opened up for the Salesian publisher, in terms of what the role of the Catholic publishing industry should be and on what it meant to be Christian in post-war Italy 3. The young heroines in these stories overcome, through a journey of righteousness and faith, the adversities of life, ending with the inevitable victory of good over evil.
It was, in fact, the continuous mix and comparison of images of childhood and different incongruous educational models from art, literature, cinema, TV programmes, music, advertising… , that enabled them to ignite new curiosities, to suggest new existential questions and open original interpretative perspectives. And with the superfluous the market opened the doors to new customers: children and teenagers became target consumers for the creation of specific products and their promotion.
Indeed, children and adolescents were the means through which sales of products for adults were stimulated. Carosello was an absolute novelty in the context of television programmes, and was at the same time an interesting and profitable occasion for narrative experimentation: for every minute of entertainment there were twenty five seconds of advertising. Omegna VB. When the gun fighter finds his lover at the end of every advert, the refrain is always the same:. Step on the gas and come away. The man I love has a very high profile. From this egg a white chick is born but he turns black after falling into a puddle.
Calimero immediately begin looking for his mother but he has never seen her before and he does not know what she looks like. Thus, testing the Pavlovian theory of imprinting, he questions everyone he meets and learns that neither the dog, the mouse, or the cat are his mother. Even the hen says she is not his mother. At this point Calimero meets the little Dutch girl who washes him with a well-known detergent and restores him to his natural colour that is accepted by everyone. Private Collection. Books became an area of experimentation beginning with structure and function.
He is also the one who wrote Alfabetiere. He invented useless machines many years ago and now he is studying waterproof towels and sponges. He has invented illegible books and now he is making almost mute musical instruments. He is also the author of a book of fog and a book of stones. He has even written a book with words. He looks for roses in salad and pentagons in pears and he finds them. Once he found an equilateral triangle in a banana First and foremost there was Gianni Rodari, a veritable theorist and advocate of an antiauthoritarian pedagogy based on creativity, words and democracy.
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That transformation, for Rodari, is inseparably connected to fairy tales. For him, indeed,. Fairy tales are not useful for raising diligent and limited executors, docile and trusting consumers, satisfied and efficient subordinates, that is, men necessary to a world infused with the myth of productivity. In this sense, fairy tales are highly unproductive, like poetry, art and music. But man must also be able to imagine a different and better world, and live to create it. And so […] we defend them: because we believe in the educational value of utopia, an obligatory transition from a passive acceptance of the world, to the ability to criticise it, to a commitment to transform it If children are silent in school, the teacher asked himself rhetorically, how can they possibly become capable of communicating their ideas?
Before, not only did compulsory schooling end at 11 years of age, it also divided children, at a young age, into students who would continue their studies in high school and those who were directed to the world of work.
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Law no. The great themes of accessible culture and social equality thus began to loom on the horizon of the younger generations through the renewal of the educational system, the economic boom and a heated cultural debate. This name suggests the aim was for them to be caring institutions, rather than with the potential to educate. The case of Emme Edizioni, founded by Rosellina Archinto in is emblematic of this movement. Today after fifty years it has been demonstrated that those books worked very well.
As I always say, if I had had a beard and a moustache I would have been taken more seriously. These are new characters but the story is still the metaphor of the ant and the cricket. Another interesting personality is Donatella Ziliotto. These foreign writers had not yet been translated in Italy and were far removed from the Italian cultural and literary tradition. This was a watershed: despite numerous criticisms from the more conservative fringes of society, it was a resounding success.
The protagonist, Teodora whom everyone calls Tea Patata is 5 years old and observes the grown up world of siblings and parents from her perspective. These are modern, open, free and frantic people perfectly in line with the times, but Tea is ill-fitted to that situation. She wants everything to be in its place, to enable traditions, to live with a slow, calm quiet pace. The old fairy tales propose mild, passive, inexpressive women solely concerned with their beauty who are decidedly incapable and inept.
But it did not stop there. Titles like Rosaconfetto 43 , La vera storia di un bonobo con gli occhiali - The real story of a bonobo with glasses 44 , Arturo e Clementina 45 , represented a real novelty for Italian publishing and enabled a large public of young female readers to observe reality from a different point of view, presenting true and effective gender equality.
The most disregarded of the intuitions of the period in question is, to date, that of having placed childhood itself at the center not only of the educational-imaginative processes, but of a social thought aimed at the design of a different society. So, today more than ever, we need the courage to look back and start from what was best produced in the years around '68, not to emulate or anchor nostalgically to a myth, but to have certain bases from which to start to bring childhood back to the very center of educational interest; and more besides.
Farina, La casa delle meraviglie. Boero P.
Bernardinis, in A. After directing two films about prostitution in the erotic melodrama genre, he collaborated with writer Ettore Maria Margadonna for a film about movie stars of the past, La Valigia dei Sogni The Suitcase Of Dreams, , a subject that expanded a documentary he had made in his Cineteca years.
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This led the two to join forces in the same year to write what was to become the most successful Italian film of the early s, Pane, Amore e Fantasia Bread, Love and Dreams, The fortunate pairing of Vittorio De Sica as the philandering middle-aged carabiniere and the pin-up star Gina Lollobrigida as the peasant beauty was a winning formula. Comencini was later to admit: "I was flattered by the success but I shouldn't have agreed to make the sequel.
Though he refused to make the third film in the series, he played safe by testing his newly won box office credibility with three more comedies in a row. Only then did he feel ready to make a film which he would always cite as one of his favourites, La Finestra sul Luna Park Window on the Fairground, with a subject which he felt deeply about, a recurring theme in his work, the relationship between father and son.
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The film was a flop, so he had to return to commercial work until, in , he made one of his most successful films, Tutti a Casa Everybody Home, in which Alberto Sordi obituary, February 27 played a soldier in the September of obliged to choose between carrying on the war with the fascists and Nazis or joining the resistance. In the s, he continued to alternate hits with flops. His adaptation of Florence Montgomery's saccharine novel about a father's failure to understand his children's feelings, Incompreso Misunderstood, , with Anthony Quayle, was more appreciated by audiences outside Italy than at home.
Italy's public broadcaster, RAI, now certain he was the ideal director to handle the subject of children, commissioned him to make a documentary series, Bambini e Noi Children and Us, , and then entrusted him with a mini-series based on Collodi's Pinocchio, another variation on the father-son theme. His version, so different from the familiar Disney cartoon, was in five episodes for Italy minutes and six for France minutes , and was also edited rather sloppily into a minute feature film. When he returned to RAI in to film another children's classic, Edmondo de Amicis's Cuore Heart , he insisted on pre-editing the feature version at script stage.
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In the same year as Pinocchio, , he made Lo Scopone Scientifico Scientific Poker , a moralistic comedy about how money corrupts in which Bette Davis, as a gambling millionairess and Joseph Cotten, are outpaced in histrionics by Alberto Sordi and Silvana Mangano as the impoverished Italian couple who try to outwit them. A much-admired feature, Un Ragazzo di Calabria A Boy from Calabria, won him new prestige, but most of the films of his twilight years were disappointing. It hurt him even more in old age when a film in which he believed passionately did not win audiences. After a rather pointless remake of the Spanish film Marcelino pan y vino, he became increasingly paralysed; for the last three decades of his life he suffered from Parkinson's disease.