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The new brand was launched in Jersey in June, and is being rolled out across all physical and digital touchpoints over the coming week.

To see the visual identity system working in a dynamic environment, visit Jersey. Jersey, the island destination for hundreds of thousands of visitors each year, has launched a new brand to help Visit Jersey deliver their vision of a vibrant, sustainable tourism industry in an innovative, economic and efficient way. This was a unique moment in time for Jersey.

Mumbrella360 video: No brand is an island: 2015 - the year of brand collaborations

Alongside Visit Jersey, we had the chance to tell the story of the real Jersey afresh, and give people the chance to rediscover this increasingly hidden gem of an island. It all added up to an opportunity to do something quite special. We are storytellers and we have now found our storyline. Having FutureBrand as our strategic partner throughout this process has been a fantastic experience.

Charlotte Rogers: Love Island may be a ratings hit, but it’s a brand risk

The narrative they developed captures the real heart of Jersey and communicates it in a way that anyone who has spent any time here will recognise with pride. Pretty quickly we knew with all this going on, we needed to open stores—first in L. What connects these passionate young kids now with those customers who bought into Stone Island in the '80s and '90s? It was amazing in London last night for the event we held there to see the usual hardcore fans who we love, and there were my old panzoni— those old fat guys—the British fans from thirty years ago, all proudly still wearing their now ancient—and very rare—Stone Island jackets.

And they were talking with the year-old kids. And the kids knew all about the jackets!

Digital Marketing Agency Bali & Jakarta | Island Media Management

Having followed Stone Island all my career, it seems to me it has had several tipping points: times when it seems like the whole world wanted Stone Island. Did we spend a fortune on advertising? Did we add to, or change, the collection to suit the market? Did we try to position ourselves for a younger customer?

Visit Our Home On Avery Island

I could feel it coming. The secret is to be in the right place for it when it comes, to be ready. Stone Island is definitely unlike any other fashion brands in its design, too.

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Why is that? The strength of the company is the factory.

Product Line

The people who work there represent the power of the brand. We research to research.

If it works, great. So we have a stock of research that is very strong. Nearly 40 years of consistent production. What were your most memorable moments?

Palmetto Chicken Salad

Six years ago in Ravarino, where our headquarters are, there was an earthquake. The factory was destroyed. It was a very important moment. It gave all of us a blast of energy and enthusiasm.

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